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Sunday, February 01, 2009

Youtube Marketing Tips - Make the Best Online Videos Around

By Marcus Richard

Ok so, youre posting videos on YouTube and they lookwell they look like junk. Youre wondering what the heck is going on and how the heck to fix it, right? Well thats where we come in. This article will give you some quick tips and tricks to getting the best quality you can out of YouTube until they change the how and what of their service to allow for better videos or HD content.

In the meantime, read through this article and youll get some better looking videos in the long run.

Resolution " YouTube display in a fairly specific resolution and to help their compression utilities get your video up with the minimum of loss of quality you need to match your video up to their resolution. Since theyre using 720p now, which means you should have 1280x720 pixel resolution you need to set your video resolution accordingly. This will cut down on compression time and give you a better idea of what your video will look like in the end. Its not so bad really. The resolution is HD and that means that you can get a real HD experience out of YouTube.

Bitrate " Without getting into the technical mumbo jumbo, this is how much information each second of your video is. The more information means the better quality generally. So when youre making your video, editing or converting youll want to get this to somewhere around 6 Megabits-per-second and 8 Megabits-per-second. This will give you a large file size that should fit into the YouTube limits (1GB) and still give you ample quality after the YouTube compression process. This is a good way to make sure your video will retain some semblance of what it looked like when you made it.

While youre thinking about the other things youve also got to think about several more things, audio is one of them. You need to have this in MP3 or AAC (44.1KHz Stereo ideally) on the track or you risk losing quality during compression and conversion. Your best bet is to set this to CBR of VBR if you have the option. Framerate is another thing you should pay attention to. To keep thinks flowing smoothly youve got to maintain a minimum of 30+ FPS or frames per second. The file format you need to have your stuff in is .mov or .mp4. If your video editing package cant handle that then youre going to want to look into one that can. Quicktime Pro is often touted as the ideal since its both cheap and handles a wide variety of video formats.

Once youve got all this, upload your video, wait for YouTube to process it and you should a nice looking video pushed out to the site for your friends, family and complete strangers. Good Luck in your video marketing efforts.

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