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Wednesday, February 04, 2009

Cheap High Street Hair Care Products a False Economy?

By Jennifer Summers

Looking after your hair is a top priority if you pride yourself on having clean and healthy looking hair, and using quality hair care products (i.e. shampoo and conditioner) is a must. However, when it comes to getting the best value for money should you buy professional salon hair care products, or would cheap high street hair care products be just as good?

Comparing hair care products on cost alone, high street hair products may seem cheaper and a better buy, giving the impression of providing more value because of their low cost. Professional salon products on the other hand may seem expensive with a typical 300ml bottle priced around $20/GBP10, 5 times the price of the average high street hair products at an average cost of $4/GBP2.

On just this kind of price comparison alone, it appears that the cheap high street hair products are the winners as you are getting 5 times as much product for the same cost, or the same amount of product for 1/5 the price of the salon professional hair care products.

However... when you carry out a closer inspection of the differences between cheap hair products and professional salon hair products, does cheap hair care products really provide the better value for money, or is buying cheap hair products a false economy? Let's take a closer look...

To see if cheaper high street hair products provide more value for money in both the short and long term when compared with professional salon hair care products, we made the decision to test them both to see how each of the hair products compare against one another in a quality test.

In our test we compared a 300ml bottle of an average high street shampoo, and an equivalent 300ml bottle of salon professional shampoo. The high street shampoo needed about 50ml per application to clean the hair to our required standard, whereas the salon shampoo needed only 10ml per application to clean the hair to the same required standard.

Using 50ml per application, the average high street hair shampoo provides approximately 6 applications per 300ml bottle. With just 10ml used per application, the professional salon hair shampoo gives you around 30 applications per 300ml bottle. Doing a little math, the cost per applications are $0.64c/GBP0.32p for the cheap high street shampoo, and $0.66c/GBP0.33p for the salon professional shampoo.

Result: although the high street shampoo appears to be better value, in truth there is very little difference in cost compared to the professional hair shampoo. The professional shampoo is of much higher quality and more effective in cleaning your hair. Buying cheap high street hair shampoo is a false economy. Q? Why would you want to use an inferior product on your hair?

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