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Joe Urich, the original owner and editor of Hr:Watches Magazine joins Debaufre, a U.S.-based family owned Swiss watch company. Urich enriches the team by bringing his expertise and insight to the business model of Debaufre, and creating a personal connection with watch lovers. "Our customers have been spoiled by the focus we place on creating a personal relationship with them. They feel at home with us, they can call anytime and share their opinions, because we listen. Urich brings tremendous value to Debaufre because of his connection with watch enthusiasts. Due to the help and support from our customers we've been able to expand to our current level and we believe the partnership with Urich will boost our reach and improve our customers' satisfaction even further." says Alldaron, VP of Debaufre, as he sips on a Vodka Martini.
In the mid 1990's, Joe Urich launched Hr:Watches Magazine to an eagerly awaiting audience, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Urich definitely shook things up, pulling no punches and sharing with his readers his personal thoughts on the benefits and shortcomings of the watch industry and the companies therein.
Mid 2005, Debaufre launched in the U.S., focusing on selling via the internet and establishing brand recognition before approaching watch retailers for mass distribution. "There are plenty of amazing companies catering to the retailers", says Alldaron, "and we wanted to focus on the consumer with direct selling." Against all odds and faced with skepticism for launching Debaufre into an unproven online marketplace, which of course went against all conventional wisdom, Debaufre proved this marketing concept is a formula for success.
Online stores are the future, the days of retail stores for Swiss watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct. Debaufre has proven itself as the major brand catering to the Online Generation and has built a tremendous following, receiving tons of repeat customers and word of mouth referrals. The Online Generation is a new type of consumer, with new habits and a new mentality and they choose online sales for their Swiss watch needs.
The attention and criticism Debaufre receives merely proves that the new concept of online branding and direct sales, which Debaufre is focusing on, works and is the future of the watch industry. It's all going online. Urich believes in the vision of Debaufre, he joined to contribute uncensored insight and expertise about the watch industry as an insider. "I like the approach and vision of Debaufre, really taking a personal interest in the people they do business with, you feel at home buying from them." says Urich.
The blog by Urich, read the words, be inspired by the outlook and excited by the predictions. Check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich
In the mid 1990's, Joe Urich launched Hr:Watches Magazine to an eagerly awaiting audience, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Urich definitely shook things up, pulling no punches and sharing with his readers his personal thoughts on the benefits and shortcomings of the watch industry and the companies therein.
Mid 2005, Debaufre launched in the U.S., focusing on selling via the internet and establishing brand recognition before approaching watch retailers for mass distribution. "There are plenty of amazing companies catering to the retailers", says Alldaron, "and we wanted to focus on the consumer with direct selling." Against all odds and faced with skepticism for launching Debaufre into an unproven online marketplace, which of course went against all conventional wisdom, Debaufre proved this marketing concept is a formula for success.
Online stores are the future, the days of retail stores for Swiss watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct. Debaufre has proven itself as the major brand catering to the Online Generation and has built a tremendous following, receiving tons of repeat customers and word of mouth referrals. The Online Generation is a new type of consumer, with new habits and a new mentality and they choose online sales for their Swiss watch needs.
The attention and criticism Debaufre receives merely proves that the new concept of online branding and direct sales, which Debaufre is focusing on, works and is the future of the watch industry. It's all going online. Urich believes in the vision of Debaufre, he joined to contribute uncensored insight and expertise about the watch industry as an insider. "I like the approach and vision of Debaufre, really taking a personal interest in the people they do business with, you feel at home buying from them." says Urich.
The blog by Urich, read the words, be inspired by the outlook and excited by the predictions. Check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich
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