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Monday, March 02, 2009

How You Don't Choose Your Anti Aging Skin Care Products

By Peter Albertonach

The anti aging and skin care industries are huge. Millions or billions of dollars are spent by consumers on anti aging skin care treatments, and so there is big money to be made. And there are plenty of big companies in the anti aging and cosmetics industry that take advantage of this.

But many mainstream anti aging skin care products just don't work. The cosmetics and skin care industry is quite unregulated in the US, and so the big cosmetics and skin care companies can put any product on the market without first proving that it works, and even without showing that it is safe for the people who use it.

So as well as the fact that many skin care products don't work they can contain dangerous ingredients.

But even so there are massive numbers of skin care and anti aging products sold and advertised for their ability to make your skin look younger and you look great.

So the challenge for the consumer is to navigate through all the hype and actually find a range of anti-aging skin care products that work and don't contain potentially dangerous ingredients.

Here's how not to choose good anti aging products.

1. Don't buy any skin care products that include fragrances in them. Now of course everyone likes to smell good, and the cosmetics companies pander to that, by adding fragrances to their products. Apply the cream and smell good and look young all at the same time.

Unfortunately there's 2 problems here. First the skin care cream or other anti-aging cream that you've bought probably won't do much to make you look younger.

And secondly, fragrances are chemicals and not good to put on your skin. Same with perfumes, but with a perfume you just put a little dab here and there, with a skin care cream you apply it to a much wider area.

2. Resist buying anti-aging skin care products containing collagen. But surely everyone knows that as we age our skin loses collagen and so starts to sag and wrinkle and form lines, so we need to replace that collagen.

Well yes and no. We do need to replace the collagen, but collagen molecules are too large to penetrate the skin, so putting collagen in the bottle does nothing, other than making you feel good perhaps.

The only way to increase the levels of collagen in our skin is to stimulate the skin to make more collagen itself.

So if putting the collagen in the bottle does nothing why is it in the bottle and why are those big name celebrities on TV telling you how well it works? Because they know there's lots of money to be made. That having collagen in the bottles sells lots of bottles.

So it may not do much, and it may have dangerous chemicals in it like fragrances, but it still sells like hot cakes.

That's how these companies make so much money.

Problem is, all this marketing is expensive. The good looking celebrity has to be paid, usually lots, the fancy bottles need to be purchased, and the advertising costs a bomb.

So although that anti-aging product is really just making you smell better and not much else it sells big time because people assume that if it costs that much it has to be good.

There's 2 things to avoid when looking for a good anti aging skin care treatment. There's more, but that's for another time, or visit my website.

So the obvious conclusion is that you should give up using anti aging creams and other skin care products because they don't work. But no don't give up. There are some excellent anti aging products that work just fine and are moderately priced. Made from ingredients that are known to be effective and known to be safe.

But they aren't made by the big name brands but by small niche companies that you've probably never heard of. They don't spend on TV advertising which is why the products are moderately priced and why you've never heard of them.

So don't despair. I've given you some things to look for when buying an anti aging skin care product, and told you that there are excellent products available. Now it's your turn to find them.

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